I can remember the last business trip I took in the opening days of the pandemic hitting our shores. I was in an apple orchard outside Quincy, WA, speaking to growers and distributors at a workshop about crop protection programs. During the trip my cohorts and myself were rightly concerned that our return flights back east may get grounded. Thankfully our return flights proceeded as scheduled but a week later at the end of March 2020, nearly all travel was coming to a pandemic-induced standstill. That apple meeting seems like decades ago.
 
Fast forward to Summer 2021 with vaccinations pushing the States closer to overall herd immunity. As a result, in-person events are already underway across the business world. While we start dusting off our roller bags and searching for those travel-size Listerine bottles at Walgreens, this is also a great time to spread the word about the importance of crop protection.
 
Over the last few years, corporations both inside and outside agriculture have intensely modified their messaging and investments on important topics like sustainability,
 
community engagement, and numerous other social and political issues. It seems almost antiquated in 2021 for companies to side with Milton Friedman’s classic doctrine that declares “social responsibility of business is to increase its profits.” The Friedman Doctrine these days is only half right. Corporations today both large and small are now expected to do more.
 
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