Agricultural data, according to Ryan Humpert, has become a risk management tool that, for growers, is worth its weight in gold and pork bellies.
 
“We are living in a day and age where data has become a commodity in of itself,” Humpert, Senior Sales Executive with Agworld, says. “A phrase often heard is that ‘data is the new oil.’ Much like oil, data has become both powerful and useful.”
 
Yet there is a distinct difference between the two, Humpert adds. “There is a finite amount of oil and a presumably infinite amount of data. With this in mind, it is not so much about the accumulation of data, as that holds no true value. It is how it is presented and used.”
 
For growers, Humpert says, data is about protecting their assets and running their businesses. For ag retailers, he adds, data revolves around providing the best value and guaranteeing growers the most success. “By providing growers with the right information at their fingertips, when they need it, the agricultural industry can progress to new levels of efficiency, right-time decision making, and increasing returns more consistently,” Humpert says.
 
Click Here to read more.