There it was on the salt container label, the proud proclamation that the product inside was "non-GMO."

 

I looked at the label a second time and then a third time, not quite trusting my eyes, before telling myself, "But salt doesn't have genes. Of course it's not genetically modified. Why bother labeling it non-GMO?"

 

Then I realized why: some consumers will pay extra for anything labeled non-GMO — and some food companies are happy to sell it to them at the higher price. Salt, though an extreme example, reflects this powerful and growing trend that affects both farmers and consumers.

 

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