October conjures images of bountiful harvests here in the U.S. Heartland, where it was my privilege to participate in the 2017 World Food Prize events. 

 

As a panelist on the topic of agricultural innovation, I discussed the challenges testing agriculture like never before: a growing population, evolving pest pressures, shifting consumer preferences and a changing climate. Fortunately, there are potential game-changing advances in digital farming, plant breeding, soil health, robotics, and satellite imagery that will help us overcome these challenges.

 

But innovation doesn’t do us any good if society isn’t buying what we’re selling. There are many reasons for this, but I think it comes down to two factors: a lack of trust in institutions and a disconnection between farmers and consumers.

 

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